We Norwegians is an apparel company, based in Voss, Norway. Focusing on the design, distribution, and marketing of premium wool products.
Norwegians are wrapped in soft, wool blankets as new-borns, and we continue to wear wool as we grow up – Through out the year. The idea behind We Norwegians is to take the natural benefits that wool have, and make garments that have a natural technical function as well as a contemporary design. The designs are a mix of modern basics and traditional, Norwegian knitting patterns.
The founder and designer of We Norwegians is Tove Grane. Since graduating from Esmod Oslo in 1996, she has worked in the Norwegian fashion industry, with different Norwegian companies, before settling in Voss in 2010, working for a ski wear company. In the spring of 2013, she decided to use her experience, love for wool and Norwegian knits, to start her own label. After careful planning and sourcing the best suppliers and yarns, the label was launched in October 2014.