{"title":"Men's New Arrrivals","description":"","products":[{"product_id":"sno-merino-tee-men-v2","title":"Sno Merino Tee Men","description":"\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eDesigner Notes:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eWith a classic round neck and short sleeves, the Snø Tee is perfect for layering or wearing solo during milder conditions. Offered in three stylish color options, it blends functionality with minimalist Scandinavian design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eEach Snø base layer is designed with flat lock seams to eliminate chafing and a fitted silhouette for maximum comfort and freedom of movement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eEngineered for performance and crafted with care, the Snø Base Layer features our favorite yarn from Südwolle — Nm 1\/60, 100% superfine merino wool (17.5 microns) — blended with Creora-Eco-Soft for added stretch and comfort. This innovative single-jersey fabric is ultra-light, breathable, and feels like a second skin, making it your ideal foundation layer on the slopes or for everyday wear. Every Snø piece arrives in our thoughtfully designed, minimalistic box that doubles as a small storage solution — reflecting our commitment to sustainable, practical design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eQuality:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e98% merino\/ 2% Creora-Eco-Soft\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSingle jersey, 155 grams\/m2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSüdwolle yarn\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eExtremely breathable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eAntibacterial\/ odor resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eCan hold up to 30% of its own weight in moisture and still keep you warm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eThe model is wearing size M\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eModel height: 184 cm | 6'\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eGarment length: 70 cm | 27.5\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eChest: 95 cm | 37.4\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDesigned for a close fit for easy layering\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003e\u003cbr\u003eCare:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMachine wash cold on delicate cycle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eUse special detergent for wool - No bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not soak, rub or wring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not tumble dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eReshape when wet - Dry flat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eIron\/steam using a cloth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMay shrink up to 5%\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"We Norwegians","offers":[{"title":"Black \/ S","offer_id":44733014606058,"sku":"16790299","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Black \/ M","offer_id":44733014638826,"sku":"16790499","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":44733014671594,"sku":"16790599","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":44733014704362,"sku":"16790899","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Black \/ XXL","offer_id":44733014737130,"sku":"16790999","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Bright White \/ S","offer_id":44733014933738,"sku":"16790206","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Bright White \/ M","offer_id":44733014966506,"sku":"16790406","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Bright White \/ L","offer_id":44733014999274,"sku":"16790506","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Bright White \/ XL","offer_id":44733015032042,"sku":"16790806","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Bright White \/ XXL","offer_id":44733015064810,"sku":"16790906","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Navy Blue \/ S","offer_id":44733014769898,"sku":"16790260","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Navy Blue \/ M","offer_id":44733014802666,"sku":"16790460","price":54.75,"currency_code":"EUR","in_stock":true},{"title":"Navy Blue \/ L","offer_id":44733014835434,"sku":"16790560","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Navy Blue \/ XL","offer_id":44733014868202,"sku":"16790860","price":54.75,"currency_code":"EUR","in_stock":false},{"title":"Navy Blue \/ XXL","offer_id":44733014900970,"sku":"16790960","price":54.75,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/4439\/7500\/files\/1679_BLACK.jpg?v=1769169063"},{"product_id":"vidda-belt-v2","title":"Vidda Belt","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesigner notes:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur adjustable belt that works for both men and women. Wear it together with anything from shorts or pants - or to cinch your fleece vest or jacket.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eRemove buckle before washing - press under buckle to detach buckle.\u003c\/li\u003e\n\u003cli\u003eUse washing bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"We Norwegians","offers":[{"title":"Navy Blue \/ One Size","offer_id":44733022142698,"sku":"21580060","price":20.65,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ One Size","offer_id":44733022175466,"sku":"21580070","price":20.65,"currency_code":"EUR","in_stock":true},{"title":"Black \/ One Size","offer_id":44733022208234,"sku":"21580099","price":20.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/4439\/7500\/files\/Navy_1d0de84c-d600-4114-9d9f-f424372b12d1.jpg?v=1766048618"},{"product_id":"sno-longsleeve-men-v2","title":"Sno Merino Long Sleeve Men","description":"\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eDesigner notes:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDesigned for colder days, the Snø Long Sleeve has a soft round neck and comes in two dark, versatile colorways — ideal for layering and all-day warmth. Pair it with our Snø pants or 3\/4th pants for men for a perfectly coordinated set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eEach Snø base layer is designed with flat lock seams to eliminate chafing and a fitted silhouette for maximum comfort and freedom of movement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eEngineered for performance and crafted with care, the Snø Base Layer features our favorite yarn from Südwolle — Nm 1\/56, 100% superfine merino wool (17.5 microns) — blended with Creora-Eco-Soft for added stretch and comfort. This innovative single-jersey fabric is ultra-light, breathable, and feels like a second skin, making it your ideal foundation layer on the slopes or for everyday wear. Every Snø piece arrives in our thoughtfully designed, minimalistic box that doubles as a small storage solution — reflecting our commitment to sustainable, practical design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eQuality:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e98% merino wool\/ 2% Creora-Eco-Soft\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSüdwolle yarn\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSingle jersey, 155 grams\/m2\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cb\u003eFit:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eThe model is wearing size M\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eModel height: 184 cm | 6'\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eGarment length: 69.5 cm | 27.4\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eChest: 100 cm | 39.4\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDesigned for a close fit for easy layering\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMachine wash cold on delicate\/ wool setting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eWashing bag is recommended\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eUse special detergent for wool - No bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not soak, rub or wring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not tumble dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eReshape when wet - Dry flat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eIron\/steam using a cloth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMade in China\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"We Norwegians","offers":[{"title":"Black \/ S","offer_id":44733039050986,"sku":"21650299","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":44733039083754,"sku":"21650499","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":44733039116522,"sku":"21650599","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":44733039149290,"sku":"21650899","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XXL","offer_id":44733039182058,"sku":"21650999","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ S","offer_id":44733039214826,"sku":"21650260","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ M","offer_id":44733039247594,"sku":"21650460","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ L","offer_id":44733039280362,"sku":"21650560","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ XL","offer_id":44733039313130,"sku":"21650860","price":129.5,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ XXL","offer_id":44733039345898,"sku":"21650960","price":129.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/4439\/7500\/files\/2156_black.jpg?v=1769168065"}],"url":"https:\/\/wenorwegians.com\/en-no\/collections\/mens-new-arrrivals.oembed","provider":"We Norwegians","version":"1.0","type":"link"}