FW23 Featured New Arrivals
BLEFJELL CASHMERE COLLECTION
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News FROM THE BLOG
Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The Selje Collection introduces a se...Read more
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.Read more
When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.
"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head DesignerLearn more
Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.