SUMMER NEW ARRIVALS
SHOP THE LOOK
Shop the look
Shop the look
Shop the look
Shop the look
News FROM THE BLOG
THE JOURNAL
INTRODUCING: LYNGEN - DESIGNING CLOTHING YOU CAN BUILD YOUR WARDROBE AROUND
In the ever-changing landscape of fashion, where trends come and go with the seasons, our commitment is to create fabrics that last...
Read more
A Merino Wool Gift Guide For Him This Season
When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along for the ride, making sure he’ll be v...
Read more
Introducing Selje: An Exclusive Cashmere Capsule Collection
Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The Selje Collection introduces a se...
Read more
When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.
"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
Learn more
Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.