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Fall Pre-Launch 2023

Explore New arrivals

JUST IN

NEW FALL COLLECTION

SHOP WOMEN SHOP MEN

New colors available

Signature Collection

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FW23 Featured New Arrivals

Háldi Coat Women BrownHáldi Coat Women Brown
Háldi Coat Women Brown Sale price€499,50
Háldi Coat Women BlackHáldi Coat Women Black
Háldi Coat Women Black Sale price€499,50
Háldi Zip Up Sweater Women BrownHáldi Zip Up Sweater Women Brown
Háldi Zip Up Sweater Women Brown Sale price€399,50
Setesdal Sweater Women SandSetesdal Sweater Women Sand
Setesdal Sweater Women Sand Sale price€499,50
Setesdal Zip Up Sweater Men SandSetesdal Zip Up Sweater Men Sand
Setesdal Zip Up Sweater Men Sand Sale price€299,50
Setesdal Crewneck Men Off WhiteSetesdal Crewneck Men Off White
Setesdal Crewneck Men Off White Sale price€259,50
Alta Shearling Vest Women Olive GreenAlta Shearling Vest Women Olive Green
Alta Shearling Vest Women Olive Green Sale price€199,50
Alta Shearling Hoodie Women Olive GreenAlta Shearling Hoodie Women Olive Green
Alta Shearling Hoodie Women Olive Green Sale price€449,50

GOOD FOR THE PLANET

BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

SETESDAL & SIGNATURE

GEILO COLLECTION

ALTA COLLECTION

BLEFJELL CASHMERE COLLECTION

Shop the look

Shop the look

Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
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News FROM THE BLOG

THE JOURNAL

Tove Grane in her home
creative director

Meet The Co-Founder And Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.

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My Breezy Summer with Ella Grane
2023

My Breezy Summer with Ella Grane

As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comforta...

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Summer Merino Wool outfit from We Norwegians

Why Wear Merino in the Summer?

When it comes to clothing, there's a remarkable natural fiber that stands out for its versatility, exceptional quality, and eco-friendly nature - Merino wool. Often associated with staying warm dur...

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When Tove and her husband, Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.

"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.