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Fall Pre-Launch 2023

Explore New arrivals

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NEW FALL COLLECTION

SHOP WOMEN SHOP MEN

New colors available

Signature Collection

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FW23 Featured New Arrivals

Háldi Coat Women BlackHáldi Coat Women Black
Háldi Coat Women Black Sale price€499,50
Háldi Zip Up Sweater Women BrownHáldi Zip Up Sweater Women Brown
Háldi Zip Up Sweater Women Brown Sale price€399,50
Setesdal Crewneck Men Off WhiteSetesdal Crewneck Men Off White
Setesdal Crewneck Men Off White Sale price€259,50
Setesdal Sweater Women SandSetesdal Sweater Women Sand
Setesdal Sweater Women Sand Sale price€499,50
Alta Shearling Hoodie Women Olive GreenAlta Shearling Hoodie Women Olive Green
Alta Shearling Hoodie Women Olive Green Sale price€449,50
Háldi Coat Women BrownHáldi Coat Women Brown
Háldi Coat Women Brown Sale price€499,50
Alta Jacket Men CamelAlta Jacket Men Camel
Alta Jacket Men Camel Sale price€399,50
Setesdal Zip Up Sweater Men SandSetesdal Zip Up Sweater Men Sand
Setesdal Zip Up Sweater Men Sand Sale price€299,50

GOOD FOR THE PLANET

BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

SETESDAL & SIGNATURE

GEILO COLLECTION

ALTA COLLECTION

BLEFJELL CASHMERE COLLECTION

Shop the look

Shop the look

Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
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News FROM THE BLOG

THE JOURNAL

Women posing
2023

Introducing Selje: An Exclusive Cashmere Capsule Collection

Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The Selje Collection introduces a se...

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Woman posing
2023

4 Merino Wool Trends To Try Out This Fall

As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere are synonymous with boring outfits? Here are We Norw...

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Tove Grane in her home
creative director

Meet The Co-Founder And Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.

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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.

"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.