FW23 Featured New Arrivals
BLEFJELL CASHMERE COLLECTION
Shop the look

Shop the look

News FROM THE BLOG
THE JOURNAL

Meet The Co-Founder And Creative Director: Tove Grane
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.
Read more
My Breezy Summer with Ella Grane
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comforta...
Read more
Why Wear Merino in the Summer?
When it comes to clothing, there's a remarkable natural fiber that stands out for its versatility, exceptional quality, and eco-friendly nature - Merino wool. Often associated with staying warm dur...
Read more

When Tove and her husband, Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.

"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
Learn more
Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.