History’s most successful skier, Mikaela Shiffrin, on the cover — in We Norwegians.
Photographed by legendary photographer David Yarrow for SNOW’s winter issue, Mikaela wears our 1977 World Cup sweater.

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Photographed by legendary photographer David Yarrow for SNOW’s winter issue, Mikaela wears our 1977 World Cup sweater.

An all-important but not often-seen component of ski-wear: baselayers… Even if you don’t ski, pieces can be worn like knitwear.Read the article

Base layers are a vital component of any ski wardrobe and some of our favourites come from We Norwegians.Read the article

Selected for ELLE’s 18 Ski Collections to Maximize Your Slope Style — alongside Dior, Gucci and Khaite.Read the article


Monogram Cashmere
Crafted from 100% pure cashmere, each piece is finished by hand with our signature WN monogram. Subtle variations in the embroidery give every piece its own individual character.
Exceptionally soft, warm and versatile, the collection is designed for women and men, from city to mountain
News from the blog

The Monogram Collection — A Study in Cashmere & Craftsmanship
Discover a limited capsule of 100% premium cashmere, thoughtfully crafted in Nepal with hand-embroidered monogram details and timeless Scandinavian design.
Read more: The Monogram Collection — A Study in Cashmere & Craftsmanship
Made to Move: We Norwegians Tennis Collection
This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.
Read more: Made to Move: We Norwegians Tennis Collection
The Norwegian Seafaring Tradition: SS25 Coastal Collection
We have a story at We Norwegians that hits a chord, a story that we love listening to. This story begins with the sea, the forest, and a memory—one that continues to shape everything we create.
Read more: The Norwegian Seafaring Tradition: SS25 Coastal CollectionVisit us

Located on King's Road in Chelsea, our London flagship brings Scandinavian knitwear and technical luxury apparel to one of the city's most iconic shopping destinations. Visit us to discover collections, inspired by Norwegian mountain heritage and designed for modern city/ alpine living.

Located in the heart of Aspen, our boutique offers luxury Norwegian knitwear and technical apparel designed for life in the mountains. Discover timeless Scandinavian design, natural performance fibers, and elevated essentials for every season in one of the world's premier alpine destinations.