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Blog posts

We Norwegians | FW25 | Woman is wearing the 1977 World Cup Sweater in Red
1977 World Cup

The Legacy of the 1977 World Cup Sweater

At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...

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We Norwegians | FW25 | Woman wearing the Setesdal Sweater with the Setesdal bib in color - Sand against a backdrop of snowy Geilo
Cashmere

Setesdal: A Modern Take on Norwegian Heritage

When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in Norwegian knitting tradition.

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Tove at We Norwegians Showroom at Paris Fashion Week
FW25

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

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