The Journal

The Ultimate Après-Ski Outfits This Season

Ski gear is always a must when going to the mountains – but so are your favorite après-ski outfits! Whether you plan on hitting the...

We Norwegians brand story

We Norwegians is a Norwegian apparel company, based in Voss. We are focusing on the design and production of premium Merino wool products. The idea behind We Norwegians is to...

Material Guide

We have already introduced you to The Luxury Of Merino Wool and put together tips on how to take care of your wool garments. But...

The Luxury of Merino Wool

The Merino is a breed of sheep prized for its fine, soft wool. The breed is originally from Turkey and central Spain, and its wool...

Merino Wool Care Guide

Wool is a marvel of nature. If cared for in the right way, your wool garment can last a lifetime. For proper care, don’t wash...

6 Must-Haves For The Perfect Winter Wardrobe

NET-A-PORTER​​ When the temperature drops, there's only one fabric of interest: merino wool. NET-A-PORTER x We Norwegians is a tribute to the true craftsmanship of...