The Journal

Summer Inspiration: What to Pack For Your Next Adventure in 2023

There is nothing that beats the feeling of a summer vacay just around the corner. The feeling of breeze in your hair, sun against bare...

From Voss to Utah – meet Ailin!

Norway and the USA have always had a special bond. There’s something about our legacy that simply is a match. And the same goes for...

Busting 4 Merino Wool Myths

Prepare to fall in love with merino wool as we bust 4 myths of merino wool – and guide you through the best merino wool...

Spring/Summer 2023 Look Book

The Scandinavian Luxury. Discover our Look Book for Spring/Summer 2023 collection. Inspired by the Norwegian summer time - both the land and the water. Hiking...

The Spring Trends 2023 – Discover We Norwegians' Pre-Spring Collection

The spring trends of 2023 from We Norwegians. Between winter and spring there is always an undefinable mid-season approaching. There is no time to compromise...

Production Recipe

Making a piece of garment is like cooking a dish after a good recipe. You have to collect all the ingredients, put them together, let...

The Ultimate Après-Ski Outfits This Season

Ski gear is always a must when going to the mountains – but so are your favorite après-ski outfits! Whether you plan on hitting the...

We Norwegians brand story

We Norwegians is a Norwegian apparel company, based in Voss. We are focusing on the design and production of premium Merino wool products. The idea behind We Norwegians is to...

Material Guide

We have already introduced you to The Luxury Of Merino Wool and put together tips on how to take care of your wool garments. But...

The Luxury of Merino Wool

The Merino is a breed of sheep prized for its fine, soft wool. The breed is originally from Turkey and central Spain, and its wool...

Merino Wool Care Guide

Wool is a marvel of nature. If cared for in the right way, your wool garment can last a lifetime. For proper care, don’t wash...

6 Must-Haves For The Perfect Winter Wardrobe

NET-A-PORTER​​ When the temperature drops, there's only one fabric of interest: merino wool. NET-A-PORTER x We Norwegians is a tribute to the true craftsmanship of...