Skip to content


Your cart is empty

Article: 4 Merino Wool Trends To Try Out This Fall

Woman posing

4 Merino Wool Trends To Try Out This Fall

As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere are synonymous with boring outfits? Here are We Norwegians’ top 4 merino wool styles to try out this season.

1. The preppy-chic mountain lover

Whether you’re a city gal by heart or more at home in the mountains, Fyri Resort in Hemsedal, Norway is the place for you! It is the perfect escape for a romantic weekend getaway or just hanging out with friends, drinking espresso martinis and sleeping in. Make sure to dress for your surroundings—and by that, we of course refer to We Norwegians’ fall/winter 2023 collection. Knitted in extra fine, pure merino wool from Suedwolle, the HALDI Coat will go perfectly with comfy bottoms like Hygge flared pants as well as a long silk skirt and a pair of high heels.

preppy-chic mountain lover

2. Date-night in merino wool

If the mountains make you bored, don’t bother going, just bring the comfy nature vibes into the city instead. Where the cold hits hard, like in New York, Oslo, or Stockholm, make sure to have a pair of Inuikii x We Norwegians ready for snowy days and a cozy vest—ALTA shearling hoodie—to stay warm and fabulous while snacking olives and drinking martinis with friends.  

city gal

3. An après-ski moment

For all ski (and aprés-ski) lovers out there—this is for you. Some lovely light merino wool favorites combined with Inuikii x We Norwegians boots and a pair of soft ski pants. 

Psst! Did you know that our 1977 WORLD CUP sweater was recently featured in Snow Magazine starring the one and only ski legend Mikaela Shiffrin? We are beyond grateful!

aprés-ski moment

4. The yogi experience

We are so excited to introduce our first seamless product: THE RACER. Knitted in Italy, it is designed with a 'sweat map' so that you will have ventilation where needed on the garment, during high-intensity workouts. Make sure to check out our newest SETESDAL sweater too—knitted with merino and cashmere yarn from Linisieme with stunning details.

yogi experience

Read more

Tove Grane in her home
creative director

Meet The Co-Founder And Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.

Read more
Woman posing

Introducing Selje: An Exclusive Cashmere Capsule Collection

Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The Selje Collection introduces a se...

Read more