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Blog posts

We Norwegians | FW25 | Woman wearing the Setesdal Sweater with the Setesdal bib in color - Sand against a backdrop of snowy Geilo
Cashmere

Setesdal: A Modern Take on Norwegian Heritage

When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in Norwegian knitting tradition.

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We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

At We Norwegians, every collection begins with a story—one rooted in our Nordic heritage yet open to inspiration from global artistry. The Kautokeino Collection—featuring boiled wool jackets, vests...

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Tove at We Norwegians Showroom at Paris Fashion Week
FW25

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

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