News FROM THE BLOG
THE JOURNAL
The Story of Kautokeino: Boiled Wool and Modern Luxury
This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.
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Made to Move: We Norwegians Tennis Collection
This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.
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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.
"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.