At We Norwegians wool is more than just a fabric for us. It's a key part of our history and culture. For the second drop of our Fall Winter collection we wanted to highlight that history and culture through designs inspired by the traditions of the past.
INTRODUCING THE HERITAGE COLLECTION
BOLD NEW STYLES THAT HONOR THE PAST
HOVDEN
Hovden is our newest line of the 2024 Fall Winter season. The pattern draws heavy inspiration from the woodworking of the Sámi, the indigenous people of northern Norway, and Sweden. The Hovden is available in multiple styles and two qualities.
The Hovden sweater is a soft, cozy oversized fit constructed of lambswool. The subtle, earthy tones and stylish rollneck collar make it a fall staple. Wear it with your favorite pair of jeans for a relaxed fall outfit or pair it with ski pants for a chic apres look in the winter.
For those looking for something a bit heavier, the capsule also includes a Vest and Jacket. These styles are constructed of boiled merino wool. The fabric is thicker and warmer than our standard merino knits but is still just as soft to the skin. Pair it with a merino top and some chunky boots for an effortless autumn style.
The Setesdal maintains the luxurious Ultrafine Merino Cashmere blend of it's predessors, still spun by Linseme in Florence Italy. The quality is soft to the touch, even to the most sensitive skin. This iteration features a boxy fit and a rollneck collar making it a perfect compliment for any body type.