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ALL NEW SETESDAL

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NEW WINTER COLLECTION

New colors available

Signature Collection

Limited Edition

INUIKII + WE NORWEGIANS

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We Norwegians + INUIKII Zip Up NavyINUIKII + WN Zip Up Navy
INUIKII + WN Zip Up Navy Sale price€219,50
INUIKII + WN Leggings Navy BlueINUIKII + WN Leggings Navy Blue
We Norwegians + INUIKII Zip Up NavyINUIKII + WN Zip Up Navy
INUIKII + WN Zip Up Navy Sale price€219,50
INUIKII + WN Leggings Navy BlueINUIKII + WN Leggings Navy Blue
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GOOD FOR THE PLANET

BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

News FROM THE BLOG

THE JOURNAL

Woman posing
2023

A Merino Wool Gift Guide For Him This Season

When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along for the ride, making sure he’ll be v...

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Woman posing
2023

Introducing Selje: An Exclusive Cashmere Capsule Collection

Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The Selje Collection introduces a se...

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Woman posing
2023

4 Merino Wool Trends To Try Out This Fall

As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere are synonymous with boring outfits? Here are We Norw...

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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.

"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.