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Fall Pre-Launch 2023

Explore New arrivals

JUST IN

NEW FALL COLLECTION

New colors available

Signature Collection

GOOD FOR THE PLANET

BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

BLEFJELL CASHMERE COLLECTION

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Shop the look

Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price€359,50
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price€459,50
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price€129,50
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News FROM THE BLOG

THE JOURNAL

My Breezy Summer with Ella Grane
2023

My Breezy Summer with Ella Grane

As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comforta...

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Summer Merino Wool outfit from We Norwegians

Why Wear Merino in the Summer?

When it comes to clothing, there's a remarkable natural fiber that stands out for its versatility, exceptional quality, and eco-friendly nature - Merino wool. Often associated with staying warm dur...

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girl on a boat smiling
active sportswear

Summer Inspiration: What to Pack For Your Next Adventure in 2023

There is nothing that beats the feeling of a summer vacay just around the corner. The feeling of breeze in your hair, sun against bare skin, and some wine and dine late o'clock. So where does your ...

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When Tove and her husband, Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.

"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.