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The Magic of Merino Wool
June 6, 2024
At We Norwegians we have a Passion for Merino wool. Explore the benefits of Merino and find out why we keep it as the core...
INTRODUCING: LYNGEN - DESIGNING CLOTHING YOU CAN BUILD YOUR WARDROBE AROUND
May 3, 2024
In the ever-changing landscape of fashion, where trends come and go with the seasons, our commitment is to create fabrics that last; products that can...
A Merino Wool Gift Guide For Him This Season
December 1, 2023
When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along...
Introducing Selje: An Exclusive Cashmere Capsule Collection
Crafted with the utmost care and precision, this limited edition collection is a celebration of luxury, comfort, and the timeless elegance of Norwegian design. The...
4 Merino Wool Trends To Try Out This Fall
November 1, 2023
As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere...
Meet The Co-Founder And Creative Director: Tove Grane
September 29, 2023
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion,...
My Breezy Summer with Ella Grane
July 7, 2023
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on...
Why Wear Merino in the Summer?
June 28, 2023
When it comes to clothing, there's a remarkable natural fiber that stands out for its versatility, exceptional quality, and eco-friendly nature - Merino wool. Often...
Summer Inspiration: What to Pack For Your Next Adventure in 2023
June 1, 2023
There is nothing that beats the feeling of a summer vacay just around the corner. The feeling of breeze in your hair, sun against bare...
From Voss to Utah – meet Ailin!
May 15, 2023
Norway and the USA have always had a special bond. There’s something about our legacy that simply is a match. And the same goes for...
Busting 4 Merino Wool Myths
April 12, 2023
Prepare to fall in love with merino wool as we bust 4 myths of merino wool – and guide you through the best merino wool...
Spring/Summer 2023 Look Book
April 4, 2023
The Scandinavian Luxury. Discover our Look Book for Spring/Summer 2023 collection. Inspired by the Norwegian summer time - both the land and the water. Hiking...
